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Management & Business Strategies
The digital world is changing the rules of the market and confronts mechanical and plant engineering with the task of actively shaping the dynamic change. Business Strategies helps - with information on all business issues, current management trends, and by providing support in day-to-day operations and strategic planning.

Themenfeldgrafik Management und Business Strategien

From our content

From our content
VDMA benchmarks for marketing 2025

The latest VDMA marketing survey 2025 in mechanical engineering offers comprehensive insights into the current marketing landscape. Compared to the previous period, the number of participants has increased by 42%.

How correctly selected Incoterms minimize transport risks

Global supply chains are prone to disruption - from freight space shortages to geopolitical crises. Choosing the right Incoterms can help minimize risks, control costs and ensure delivery capability.

VDMA Excel calculation for forecasting life cycle costs

After more than 15 years, the model for calculating life cycle costs (LCC) is fully established on the market and enables companies to make "Made in Germany" assessable in monetary terms.

Service - Why an analysis is so valuable

In mechanical and plant engineering, a comprehensive analysis of your own service offering is of crucial importance. This allows potential to be identified and utilized for the entire company.

Service strategy - From the bench to the regulars

Companies in the mechanical and plant engineering sector face various challenges: Supply chain problems, material shortages, rising costs and uncertain markets are making operations more difficult.

How the mechanical engineering industry overcomes crises

Crisis management in mechanical engineering: The practical guide from VDMA and Ebner Stolz shows how to future-proof your company by optimising your portfolio, purchasing and inventory management.

Think of sustainability as a cross-company cycle

Customer requirements and their implementation are no longer defined only within one's own company, but must be developed in a joint value chain with cross-company teams, so that a holistic, resource-efficient value cycle is created.

Strong leadership in uncertain times: providing orientation...

Managers face particular challenges in economically difficult times. They have to convey stability while experiencing uncertainty themselves.

Resilience in turbulent times

Strengthening flexibility and resilience is essential for companies in the mechanical and plant engineering sector to successfully overcome crises and remain competitive in the long term.

Generative AI in everyday QM work

The QM Corner stands for one topic, one hour and virtual. The session presented the possible applications of artificial intelligence (AI) in quality management.

Good communication in restructuring phases: Keeping employees despite

In economically challenging times, companies face the difficult task of communicating restructuring, short-time work or even job cuts.

Correct handling of delivery terms

The Incoterms define rules for the national and international movement of goods. The Incoterms 2020 are the latest version of these rules, which are updated every ten years by the International Chamber of Commerce (ICC).

Increasing efficiency through process management in the company

Efficient process management in mechanical and plant engineering is the basis for successful operation, competitiveness and innovative strength.

Lean management with plant tour at Koenig & Bauer (AT)

On October 16, 2024, 30 lean management experts met for the VDMA Austria's fourth lean experience exchange in Maria Enzersdorf, Lower Austria, at Koenig & Bauer (AT), the world market leader for banknote printing presses.

Candidate experience and low-threshold application processes

Professional and personalised application management still has plenty of room for improvement in many cases. Low-threshold application processes (such as via WhatsApp) are an interesting new development.

Manufacturing-X - Your questions, our answers

The topic of Manufacturing-X is now of interest to many of our member companies. We receive many questions, which we have compiled and answered here.

Innovation - Developing disruptive ideas

Questioning the status quo, deliberately "producing accidents", deliberately turning existing conventions on their head - finding innovative solutions with new methods.

Regulations and Mechanical engineering: Between mountains of files and

Bureaucracy holds back innovation and investment in the machinery and plant engineering sector. 

Retaining employees remains important - current topics

A well-retained, motivated and productive workforce also strengthens the company's image. It helps to avoid high fluctuation costs and secures expertise.

QM-Corner: Update on the ISO 9001 revision

The QM Corner stands for one topic, one hour and one virtual event. The third session of the established format dealt with the current status of the revision of ISO 9001.

Service technician - References for the job advertisement

Job adverts are the first point of contact with potential applicants. What you should pay particular attention to with service technicians.

Starting salaries in SMEs: solutions from the field

What solutions do SMEs find to deal with the high salary expectations of young professionals? Practical report from a VDMA Erfa.

VDMA Sales Conference

Come to Mainz on November 5, 2024 and find out how you can reach your target groups even better and increase your sales success through innovative sales platforms and the integration of analog and digital sales.

Employee priorities: collegiality and flexibility before a 4-day work week

A Forsa survey provides surprising insights into the priorities of German employees. The 4-day week is far behind in terms of importance.

Sales in mechanical and plant engineering: Everything different after Corona?

25 sales experts from the mechanical and plant engineering industry met on June 5 at KOMPTECH in Frohnleiten for the 2nd VDMA Austria PresenceERFA

Current challenges in sales in 2024

Promoting and challenging players in sales, new AI tools, resource efficiency in volatile markets, online marketing, etc. - many aspects currently need to be considered in sales strategy and organization.

Digital employer branding

Together with Christian Seifert from avenit, 26 experts discussed trends in digital employer branding on April 12, 2024. A workshop on "Employer Branding with Artificial Intelligence" gave the participants new impetus.

New Work and Innovation event series

Overview of events on innovation

QM-Corner: Dealing with confidential documents

QM Corner stands for one topic, one hour and virtual. In the second session, the established format dealt with the topic of handling confidential documents and the role of quality management.

We update the VDMA salary study!

The VDMA salary survey provides a detailed overview of the status quo regarding the salaries of a good 160 typical positions in our industry.

Even at Easter - don't hide any information

Hiding and searching for colorful eggs and chocolate at Easter is great fun for young and old. But when important information is hard to find, the fun in the company stops. A good flow of information is what counts.

Accounting 2022/2023

The stable participation of companies in updating the accounting benchmarks allows them to be evaluated and analyzed.

QM-Corner: Sustainability and management systems

QM Corner stands for one topic, one hour and virtual. The established format will be continued in 2024. The first session dealt with the topic of sustainability and management systems.

A fool with a tool - tools itself do not solve anything

Tools are helpful if they are suitable for the task and have been tried and tested in use. Unsuitable tools or their improper use often cause damage - both at the workbench and in organizations.

Complex but profitable: business opportunities with conversions

Conversions of machines and systems - complex and profitable projects for mechanical engineering and an opportunity or necessity for the operator?

Digitalization and leadership in purchasing

Against the backdrop of the shortage of skilled workers in purchasing, strategies were discussed on how management and motivation can create a framework to keep talented employees in the company.

Core competencies of successful leadership communication

For leadership communication to be successful, the core competencies of listening, questioning and feedback should be taken into account - these were central components of the virtual workshop.

Successfully developing products through digital networking

Data is the blood of the complex organism of product development. The results report "Digital Product Development" by the WZL of RWTH Aachen University and the VDMA compactly shows how the many pieces of information can be effectively linked.

Production as a Service: Promoting Growth through Asset Sharing

Sharing production resources with other partners offers opportunities for manufacturers and users at the same time. The IMPULS Foundation published the study "Production as a Service" on this topic.

Successful personnel marketing and use of databases

The shortage of skilled workers is back and leads to production bottlenecks in the mechanical and plant engineering industry. Many companies are asking themselves how to attract qualified employees and retain them in the long term.

QM-Corner NRW - a new format with a successful start

QM-Corner NRW, that means one topic, one hour, online - the compact exchange among experts from the industry, this time on the topic "Sustainability meets Quality Management".

Development of alternative control procedures

As of July 1, 2019, air cargo may no longer be made secure via the special screening procedure "Explosive Trace Detection." Until then, this ETD procedure was approved by the German Federal Aviation Authority if it was not possible to check the cargo using X-rays.

VDMA QuickCheck revised

In a company it is part of the daily work to identify optimization needs via benchmarking, to monitor successful processes and to visualize targets. A popular tool here is comparison. The VDMA QuickCheck enables this - similar to a balanced scorecard - via four perspectives.

Calculation scheme for non-wage labor costs 2023

The calculation schema for non-wage labor costs is a model calculation for determining the imputed surcharge for direct and indirect wage-dependent costs. Here you will find the current version, as of March of the current year.

Expert discussion on the intercompany comparison

The first episode of the new podcast series "Nachgehakt - vergleichen, verstehen, verändern" is online! In this format, we talk to experts and go into the essential points of the intercompany comparison. In the first part, we welcomed Prof. Stefan Mayr from the University of Linz.

Preconditions of a comparison

In inter-company comparisons, particular attention must be paid to structural and formal comparability - only from this can the interpretability be derived.

Statistical key figure and its significance

A possible interpretability in the interfirm comparison results from the data on which it is based. Here, therefore, attention must once again be paid to the meaningfulness of a figure.

Making the difference with Next Generation Manufacturing

In the joint study "Next Generation Manufacturing", management consultants Roland Berger and the VDMA highlight important levers for the successful production of tomorrow. The focus is on the six global trends of sustainability, digitalization, location matters, individualization, populism and industry disruption.

Future Services 2035 - Scenario Study Volume VI

Services in mechanical engineering: The focus is already on people, digitization and sustainability. Will everything be new, will everything be different in the next decade? Four scenarios in the 8th study of the future.

Key figures in Product management

Portfolio vitality above all else, or why key performance indicators from other departments are only partially suitable for adjusting product market success.

Our expert and focus topics

Our expert and focus topics
Benchmarking
Benchmarking is an instrument of controlling and corporate management for the analysis of processes, corporate success and developments.
Intercompany comparisons
The business management tool for performance optimization and measurement from a neutral partner. A diverse and participative VDMA system at a glance.
Business Development
The permanent establishment is a tax fiction that can quickly become complex in its handling. Despite the fact that it is not legally independent, it triggers registration and tax declaration obligations in the source country, for example. The various information is intended to provide a practical, clear introduction to this complex topic.
Finance & Controlling
Globalization, digital transformation and the associated dynamics have substantial effects on Finance and Controlling. To ensure that the sector can continue to set the pace for value-added innovation in the future, new processes and competencies are required that enable secure, data-driven decisions based on resilient analyses and real-time forecasts.
Risk Management
Risk management does not mean ruling out risks from the outset, but weighing up and factoring in possible disruptions. In doing so, the entire company with all its departments and areas must be taken into account in order to identify and eliminate risks that could jeopardize the company's existence at an early stage.
Production
In manufacturing and assembly outstanding machines and plants become reality. This is where information and material flow together, not always according to plan. However it is important to meet the high demands in terms of quality, time and costs every day.
Climate-Neutral Production
Companies in the mechanical and plant engineering sector must also set out on the path to climate neutrality. The VDMA's "Climate-neutral production" initiative provides support.
Lean Management
All companies solve problems for their customers every day. The tasks are often familiar, but they are also often new. Lean management is an approach that has been tried and tested for decades and can also be used by machine and plant manufacturers to make themselves fit for a successful future.
Engineering
Product development is where most of the course for a company's success is set. You will find valuable impulses for the complex requirements on these pages.
Quality Management
The quality of products and services is an essential basis for success in the German mechanical and plant engineering industry. Every company, whether certified to ISO 9001:2015 or not, has a functioning quality management system. However, there are major differences in its effectiveness.
Purchasing and Materials Management
On average, material costs in the mechanical and plant engineering sector account for about 50 per cent of the company's total costs. At the same time, the trouble-free supply of materials is an indispensable prerequisite for functioning production and thus for the timely fulfilment of orders.
Marketing
Marketing Communication is nowadays a part of the sales process. It´s not reduced on graphical outcome an should qualify permanently Leads. How you can proceed on this, is explained on the following page.
Service / After Sales Services
At around 20 percent, service is one of the biggest revenue generators in the mechanical engineering sector and makes a significant contribution to overall earnings. In times of crisis, it sustainably supports the company.
Human Resources Management
Human resources management in companies has received a significant upgrade since the early 1990s. The ability to stand out in the market depends not least on the qualified people in the company.
Organization and Culture
Both organisation and culture are what make up the company "inside". Both have far-reaching effects on the outside, on customers and their needs and on other external partners. Thus, both are a question of successful cooperation inside and outside.
Personnel Marketing & Recruitment
The shortage of skilled workers has arrived in the present. The labour market has turned and companies are receiving a decreasing number of applications. Demography, digitalisation, democratisation and decentralisation pose major challenges for the economy. Personnel recruitment must now take new paths.
Future Business
Trendscouting - Foresight - Startups: We are tracking the future of mechanical engineering. Well structured and across all sectors within VDMA, in the almost infinite variety of complex topics for the next 10-15 years. Our goal: to identify trends and disruptions relevant to machine makers at an early stage and make them usable, to point out new business opportunities and to build networks.
Competitiveness for Europe and Germany
The VDMA is calling for good framework conditions for the mechanical engineering industry to ensure competitiveness. Technological sovereignty and European cooperation are crucial for innovation and independence.

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Auf den Punkt Zitat Business Strategies

"The guide ‘Restructuring in the mechanical and plant engineering industry’ emphasises the importance of early crisis detection and proactive management. Find out how you can make your company crisis-proof and remain successful in the long term."

Bianca Illner, Managing Director VDMA Business Advisory

Auf den Punkt Zahl Business Strategies

4

success models

The guide "Successfully marketing digital offerings" presents four success models of digital service types: the integral product improvement, the complementary service, the digital intermediary and the digital innovation. They make it easier for VDMA members to classify their own digital services.

Source: VDMA, Boston Consulting Group

Auf den Punkt Zusammenfassung Business Strategien

Summary
Digital spare parts management: success factors from practice
  • A well-organized and efficient spare parts management
  • Establishment of a dealer network for better supply of spare parts
  • Standardization and automation of services

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Job description made easy
Job description, classification, career and competencies made easy - access HR Online Manager for 4 weeks free of charge.

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VDMA Excel calculation for forecasting life cycle costs
Life cycle costing (LCC) is very much in vogue, because it allows us to assess the value of "Made in Germany" in monetary terms. For this reason, more and more mechanical engineering customers are inquiring with their suppliers about the follow-up costs of their investment.
Checklist Safety for Service Missions during the Pandemic
Our checklist will help you increase the safety of service staff during urgently needed field work assignments. It provides references to useful sources of information and offers a basis for WEB experience exchanges among VDMA divisions.
Fitness check - where does your company stand compared to the best in the industry?
Do you know how well your company compares to the best in the industry? Find out: on our "Fitness Checks" platform, you can use the online assessment tool to measure and compare your performance currently in the areas of service, quality management and innovation & quality using topic-specific success criteria.
Incoterms 2020
In September 2019, the new Incoterms 2020 were published by the International Chamber of Commerce (ICC). The 11 trade clauses govern the transfer of risks and costs in sales contracts.
Investment calculator 4.0
The model-based online tool "Investment Calculator 4.0" and the accompanying guide offer you valuable support in the economic evaluation of digitization projects.
Salary survey
The VDMA salary study shows what engineers and IT specialists earn in a medium-sized company and provides, among other things, approaches for company-specific salary benchmarking.

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Overview Liquidity Support
In challenging times, companies rely on sufficient liquidity. In our overview, we have compiled various instruments, programs and information for you.
Startup Radar Dashboard - Find startups for mechanical engineering online
Discover startup contacts and trends for mechanical engineering worldwide?! The new digital startup search platform helps to find suitable partners.
Peacoq trend radar platform - exploring trends for mechanical engineering online
The VDMA Future Business Trendradar has reached the next level: All content is now digital - making it more accessible for research, display and customization.

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