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Management & Business Strategies
The digital world is changing the rules of the market and confronts mechanical and plant engineering with the task of actively shaping the dynamic change. Business Strategies helps - with information on all business issues, current management trends, and by providing support in day-to-day operations and strategic planning.

Themenfeldgrafik Management und Business Strategien

Aus unseren Inhalten

Aus unseren Inhalten
Certificate courses for mechanical and plant engineering

From product and project management to construction site and service management to contract and purchasing management: the certificate courses offered by the Mechanical Engineering Institute will help you advance your career as a specialist and manager!

Starting salaries in SMEs: solutions from the field

What solutions do SMEs find to deal with the high salary expectations of young professionals? Practical report from a VDMA Erfa.

Facts and figures: Education and workforce in machinery and equipment manufacturing

In our theme publications, you will find facts, figures and data related to vocational training, engineering courses, skilled workers, mechanical engineers and women in machinery and equipment manufacturing.

Designing construction site contracts economically and customer-oriented

Ensure the success of your construction site projects with clear service descriptions. In this executive workshop, our Certified International Senior Project Manager Ralf von Breitenbach will show you how to do this.

Technology and knowledge transfer with innovation2business.nrw

The innvotion2business.nrw project, funded by the state of North Rhine-Westphalia, helps companies to identify suitable technologies and cooperation partners.

EU ecodesign requirements for textiles in preparation

Following the adoption of the new Ecodesign Regulation (EU) 2024/1781, preparations are underway to define sector-specific requirements for textiles in a delegated act.

VDMA conference on digitalization in service

Pricing, marketing, high need for explanation: Learn how to successfully implement digital services in your company and market them profitably from our team of experts on October 22, 2024 in Bad Soden am Taunus.

Digital Employer Branding

How do employers become successful brands? Why is a strong employer brand important for attracting - and retaining - skilled workers?

VDMA Sales Conference

Come to Mainz on November 5, 2024 and find out how you can reach your target groups even better and increase your sales success through innovative sales platforms and the integration of analog and digital sales.

Digital product passport: IT solutions for the textile industry

100 experts met on 28.06.2024 at the VDMA Summit on "Digital Product Passport: IT solutions for the textile industry". Organized by the Textile Machinery Association with Global Textile Scheme.

Securing skilled workers through continuing vocational training

The shortage of skilled workers is becoming increasingly urgent. In-company further training and qualification of the company's own workforce can be decisive building blocks in keeping a company competitive.

VDMA Controlling & Finance Conference

Visit us on September 25 at the conference in Oberursel near Frankfurt and exchange ideas on the topics of e-invoicing, internal audit in subsidiaries, sustainability reporting and artificial intelligence.

Transfer prices

Basics, design and documentation: With the "Transfer Pricing" seminar series, the Maschinenbau-Institut offers you practical tools to successfully complete your transfer pricing project.

4-day week despite skills shortage? How to solve the challenge

Companies must ensure that they complete orders on time. At the same time, employees want variable and sometimes shorter working hours. With flexible workforce scheduling, you can meet both requirements!

Young talents around the world: Netherlands

Demographic change, a shortage of skilled workers, unfilled training positions - these are often prevalent issues in Germany when it comes to recruiting employees. But what is it like in other countries? We asked around locally.

Employee priorities: collegiality and flexibility before a 4-day work week

A Forsa survey provides surprising insights into the priorities of German employees. The 4-day week is far behind in terms of importance.

Strengthening innovation between industry and startups

VDMA Startup-Machine and prototype.club are promoting innovation in mechanical engineering with a new innovation format. Find out more about successful projects and how you can benefit as a member company.

Happy Birthday: 25 years of VDMA Software and Digitalization!

Together with members and partners, the trade association celebrated its 25th anniversary in Würzburg. One thing became particularly clear: the trade association and its topics are playing an increasingly important role in the industry.

Sustainability as a new cornerstone of customer benefit

QTK - quality, time, cost: this triangle of customer benefit dimensions has defined the economy for generations. Sustainability now adds another corner - the square QTKN.

Sales in mechanical and plant engineering: Everything different after Corona?

25 sales experts from the mechanical and plant engineering industry met on June 5 at KOMPTECH in Frohnleiten for the 2nd VDMA Austria PresenceERFA

Few bright spots

For the second time in a row, global machine turnover will stagnate in 2024 - with great heterogeneity between countries.

Sourcing CEE: 10th CEE Procurement and Supply Forum in Budapest

On October 8, the 10th CEE Procurement and Supply Forum will take place in Budapest with presentations by renowned procurement experts and B2B matchmaking with suppliers from various Central and Eastern European countries.

Electronic support in finance and auditing

How important are electronic support and intelligent tools in day-to-day business today? We asked General Manager Global Audit Carsten Friedemann from Sumitomo SHI Demag Plastics Machinery GmbH.

Current challenges in sales in 2024

Promoting and challenging players in sales, new AI tools, resource efficiency in volatile markets, online marketing, etc. - many aspects currently need to be considered in sales strategy and organization.

Salaries in mechanical and plant engineering

Salaries continue to play a central role in personnel development - the new VDMA Salary Study 2023/2024 presents salaries in 160 positions tailored to the mechanical engineering sector.

Innovation culture

Which leadership behavior promotes the culture of innovation in a company the most? Which cultural elements play which role in the company?

production food processing & packaging machinery 2023 at record level

In 2023, the production of food processing and packaging machinery increased by 5% to 16.5 billion euros. This means that the fifth-largest mechanical engineering sector exceeded the 16 billion euro mark for the first time and reached a record level.

New approaches to recruiting young talent

The shortage of skilled workers, increasing innovative strength and passing on know-how and tradition are just some of the reasons why new approaches to recruiting young trainees are necessary.

Recruiting female engineers for mechanical and plant engineering

On the occasion of a qualitative study on female engineers in mechanical and plant engineering conducted by RWTH Aachen University on behalf of the IMPULS Foundation in 2023, the participants exchanged views in an interactive workshop on June 3, 2024.

VDMA Erfa "After Sales in Shipping and Shipbuilding"

Excellent response: participants want regular exchange

Pharmaceuticals and biotechnology: Global market reports from GTAI 2024

In this compilation of GTAI articles from 2024 on the pharmaceutical, biotechnology, life science and pharmaceutical sectors, you will find the markets and articles in chronological order.

9th Future Business Summit "Carbon Management 2035" - Review

Defossilization of the industry: major tasks for the mechanical and plant engineering sector. At the Future Business Summit in Berlin, around 90 guests discussed future scenarios and received new impetus for the further development of their business strategies.

Valve surface optimization through thermal spraying

Optimized surfaces on functional components mean less friction and wear, thus reducing energy consumption, operating costs and material usage.

13th CIRP Conference on Photonic Technologies [LANE 2024]

From September 15 to 19, 2024, the 13th CIRP Conference on Photonic Technologies [LANE 2024] will take place in the Stadthalle Fürth.

Digital employer branding

Together with Christian Seifert from avenit, 26 experts discussed trends in digital employer branding on April 12, 2024. A workshop on "Employer Branding with Artificial Intelligence" gave the participants new impetus.

VDMA: Spare parts working group confirms Heiner Buschhoff in office

Heiner Buschhoff, Head of Spare Parts Service at Claas, will continue to steer the fortunes of the VDMA Spare Parts Working Group for the next four years.

VDMA: Heiner Brüning remains Chairman of the Customer Service Managers

At their spring meeting, the industry representatives organized in the VDMA Customer Service Managers working group unanimously confirmed Heiner Brüning, Managing Director of Maschinenfabrik Bernard Krone, as Chairman.

Current developments in labor law and labor market policy

The effects of recent labor market policy decisions and current case law in labor law on operational practice in NRW mechanical and plant engineering.

New Work and Innovation event series

Overview of events on innovation

Absence management, digital core competencies, job profiles of the future

Sickness-related absences reached a new high in 2022. What are the causes? What solutions and preventive measures are there?

QM-Corner: Dealing with confidential documents

QM Corner stands for one topic, one hour and virtual. In the second session, the established format dealt with the topic of handling confidential documents and the role of quality management.

Customer training: Offer real added value!

Customer training courses are an important service product, but they also pose challenges for trainers and application engineers. The courses offered must reflect new technology trends as well as changing learning habits and teaching methods.

Raw materials information service non-ferrous metals

Monthly tracking of the market development of valve-relevant raw materials with a focus on non-ferrous metals

Carbon management: paving the way for a climate-neutral future

The focus is on carbon management technologies to effectively reduce and manage CO2 emissions. The new study by the VDMA Competence Center Future Business looks at the role of mechanical engineering and possible development paths.

Cross-reference matrix ESRS versus MS standards

Companies are faced with the challenge of complying with the reporting requirements of the ESRS.

Carbon Management 2035 - Scenario study volume IX

The ninth future study examines the role of carbon management as the key to achieving climate targets. It outlines opportunities and hurdles for industry and society and presents four future scenarios for 2035 and beyond.

Facts and figures: Research and innovation

In our theme publication you will find facts and figures on research and development, innovations and patents in machinery and equipment manufacturing.

Global machinery turnover 2023: Slight decline

Demand for capital goods was weak in 2023. Machinery and equipment worth an estimated 3.28 trillion euros was sold worldwide, 1.5% less than in 2022.

Indonesia: Business initiation trip for German shipbuilding suppliers

Jakarta/Surabaya, 26.02. - 01.03.2024

Recruitment in service and sales

Qualified, ready to work and willing to travel - these are the qualities that desired personnel for service and sales need to have. On the other hand, there are absences lasting several days, low predictability and short-term assignments.

Important questions on this topic

Our expert and focus topics

Our expert and focus topics
Benchmarking is an instrument of controlling and corporate management for the analysis of processes, corporate success and developments.
Intercompany comparisons
The business management tool for performance optimization and measurement from a neutral partner. A diverse and participative VDMA system at a glance.
Business Development
The permanent establishment is a tax fiction that can quickly become complex in its handling. Despite the fact that it is not legally independent, it triggers registration and tax declaration obligations in the source country, for example. The various information is intended to provide a practical, clear introduction to this complex topic.
Finance & Controlling
Globalization, digital transformation and the associated dynamics have substantial effects on Finance and Controlling. To ensure that the sector can continue to set the pace for value-added innovation in the future, new processes and competencies are required that enable secure, data-driven decisions based on resilient analyses and real-time forecasts.
Risk Management
Risk management does not mean ruling out risks from the outset, but weighing up and factoring in possible disruptions. In doing so, the entire company with all its departments and areas must be taken into account in order to identify and eliminate risks that could jeopardize the company's existence at an early stage.
In manufacturing and assembly outstanding machines and plants become reality. This is where information and material flow together, not always according to plan. However it is important to meet the high demands in terms of quality, time and costs every day.
Climate-Neutral Production
Companies in the mechanical and plant engineering sector must also set out on the path to climate neutrality. The VDMA's "Climate-neutral production" initiative provides support.
Lean Management
All companies solve problems for their customers every day. The tasks are often familiar, but they are also often new. Lean management is an approach that has been tried and tested for decades and can also be used by machine and plant manufacturers to make themselves fit for a successful future.
Product development is where most of the course for a company's success is set. You will find valuable impulses for the complex requirements on these pages.
Quality Management
The quality of products and services is an essential basis for success in the German mechanical and plant engineering industry. Every company, whether certified to ISO 9001:2015 or not, has a functioning quality management system. However, there are major differences in its effectiveness.
Purchasing and Materials Management
On average, material costs in the mechanical and plant engineering sector account for about 50 per cent of the company's total costs. At the same time, the trouble-free supply of materials is an indispensable prerequisite for functioning production and thus for the timely fulfilment of orders.
Marketing Communication is nowadays a part of the sales process. It´s not reduced on graphical outcome an should qualify permanently Leads. How you can proceed on this, is explained on the following page.
Service / After Sales Services
At around 20 percent, service is one of the biggest revenue generators in the mechanical engineering sector and makes a significant contribution to overall earnings. In times of crisis, it sustainably supports the company.
Human Resources Management
Human resources management in companies has received a significant upgrade since the early 1990s. The ability to stand out in the market depends not least on the qualified people in the company.
Organization and Culture
Both organisation and culture are what make up the company "inside". Both have far-reaching effects on the outside, on customers and their needs and on other external partners. Thus, both are a question of successful cooperation inside and outside.
Personnel Marketing & Recruitment
The shortage of skilled workers has arrived in the present. The labour market has turned and companies are receiving a decreasing number of applications. Demography, digitalisation, democratisation and decentralisation pose major challenges for the economy. Personnel recruitment must now take new paths.
Future Business
Trendscouting - Foresight - Startups: We are tracking the future of mechanical engineering. Well structured and across all sectors within VDMA, in the almost infinite variety of complex topics for the next 10-15 years. Our goal: to identify trends and disruptions relevant to machine makers at an early stage and make them usable, to point out new business opportunities and to build networks.
Startups transform trending topics into new technologies and products that will be of importance in the future of mechanical engineering. Startups employ novel work practices which mechanical engineers should be aware of.
Plant Engineering
Mechanical and plant engineering companies from all over Europe are involved in the VDMA. Mechanical engineering is a familiar term to many, but what characterizes plant engineering?
Standort Deutschland
Many medium-sized mechanical engineering companies have regional roots and are highly competitive internationally from their home region. To ensure that this remains the case, excellent site conditions and a good industrial policy are absolutely essential.

Level 1 Themenwolke



To the point

To the point

Auf den Punkt Zitat Business Strategies

"Measurability in product management - oha, very difficult.... Nice that there is now the guide and a super overview of KPIs in product management."

Bianca Illner, Managing Director Business Advisory

Auf den Punkt Zahl Business Strategies


Future scenarios

The "Future Services 2035" study paints four pictures of the future, showing the different development paths that services can take for mechanical and plant engineering in the next decade.

Source: VDMA Study Future Services 2035

Auf den Punkt Zusammenfassung Business Strategien

Digital spare parts management: success factors from practice
  • A well-organized and efficient spare parts management
  • Establishment of a dealer network for better supply of spare parts
  • Standardization and automation of services



Thu. 10.10.24 Fri. 11.10.24

  • Management

Every four years, the VDMA invites its member companies to the big general assembly – this year under the motto "Unique."

Every four years, the VDMA invites its member companies to the big general assembly – this year under the motto "Unique."

Unsere Leistungen

Unsere Leistungen
Job description made easy
Job description, classification, career and competencies made easy - access HR Online Manager for 4 weeks free of charge.


VDMA Excel calculation for forecasting life cycle costs
Life cycle costing (LCC) is very much in vogue, because it allows us to assess the value of "Made in Germany" in monetary terms. For this reason, more and more mechanical engineering customers are inquiring with their suppliers about the follow-up costs of their investment.
Checklist Safety for Service Missions during the Pandemic
Our checklist will help you increase the safety of service staff during urgently needed field work assignments. It provides references to useful sources of information and offers a basis for WEB experience exchanges among VDMA divisions.
Fitness check - where does your company stand compared to the best in the industry?
Do you know how well your company compares to the best in the industry? Find out: on our "Fitness Checks" platform, you can use the online assessment tool to measure and compare your performance currently in the areas of service, quality management and innovation & quality using topic-specific success criteria.
Incoterms 2020
In September 2019, the new Incoterms 2020 were published by the International Chamber of Commerce (ICC). The 11 trade clauses govern the transfer of risks and costs in sales contracts.
Investment calculator 4.0
The model-based online tool "Investment Calculator 4.0" and the accompanying guide offer you valuable support in the economic evaluation of digitization projects.
Salary survey
The VDMA salary study shows what engineers and IT specialists earn in a medium-sized company and provides, among other things, approaches for company-specific salary benchmarking.


Overview Liquidity Support
In challenging times, companies rely on sufficient liquidity. In our overview, we have compiled various instruments, programs and information for you.
Startup Radar Dashboard - Find startups for mechanical engineering online
Discover startup contacts and trends for mechanical engineering worldwide?! The new digital startup search platform helps to find suitable partners.
Peacoq trend radar platform - exploring trends for mechanical engineering online
The VDMA Future Business Trendradar has reached the next level: All content is now digital - making it more accessible for research, display and customization.



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Benefits for you as a member

Largest industry network in Europe

3,600 primarily medium-sized member companies in the capital goods industry make the VDMA the largest industrial association in Europe and the most important network organization in the industry.

Strong representation of interests

The VDMA is the most important voice of the machinery and equipment manufacturing industry. It represents the common economic, technical and scientific interests of the industry in Germany and around the world.

A wide range of services

More than 500 VDMA employees worldwide support you with practical services to make the right decisions in your company - along the entire value chain.