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Management & Business Strategies
The digital world is changing the rules of the market and confronts mechanical and plant engineering with the task of actively shaping the dynamic change. Business Strategies helps - with information on all business issues, current management trends, and by providing support in day-to-day operations and strategic planning.

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From our Articles
Success factor AI - machine builders and startups find each other

42 percent of AI startups for mechanical engineering come from Europe. Process optimization, visual quality control and predictive maintenance as key innovation fields. Financing is lacking in Europe.

Lean Management

Lean management is a corporate philosophy that has been tried and tested for decades. Machine and plant manufacturers can also use the method to expand their problem-solving competence and benefit from continuous improvement processes - not only in production.

Purchasing and Materials Management

Material costs account for the largest share of total costs in mechanical and plant engineering. At the same time, the trouble-free supply of materials is a prerequisite for on-time deliveries. The optimal organization of purchasing and materials management therefore has a decisive influence on competitiveness.

Quality Management

The quality of products and services is the basis for success in the German mechanical and plant engineering industry. Every company, whether certified to ISO 9001:2015 or not, has a functioning quality management system. However, there are major differences in its effectiveness.

New Work - Kill a stupid rule - Simplify work processes

Companies that want to become more agile, faster and more innovative subject their regulations and processes to a regular garbage collection.

Experiences of producing in a pandemic

The VDMA has compiled advice and experience from various companies in the mechanical and plant engineering sector on how to maintain production despite a pandemic.

Making digital meetings and channels more efficient

Meeting efficiency is even more important in today's digital communications. In the download you will find tips, tools and checklists for meetings and for structuring the different communication channels.

Startups in the focus of the industry

Cooperations with startups are also gaining importance in mechanical engineering. With the Startup-Machine, the VDMA offers its members a versatile tool box for matchmaking and networking.

Supply Chain Technologies for the European Supply Industry

How do Europe's transport and logistics companies feel about new technologies, such as drones? A new study by Panasonic reveals the answer.

Hermes counter-guarantee against financing bottlenecks

The state Hermes cover also helps with "working capital", namely advance payment and contract guarantees for exports.

More office, more home - what's next?

the development towards flexible and location-independent working has received an enormous boost from Corona. What changes will be permanent?

Wie Sie Maschinendaten erfolgreich nutzen und schützen!

Für die Nutzung von Daten gibt es bislang keine Rechtsgrundlage. Wie ein Unternehmen die beste technische Lösung findet und welche Aspekte es vertraglich regeln sollte? Einige zentrale Fakten.

Process engineering: Data sheet external trade of machines

Development of German exports of mechanical engineering/process engineering machinery and apparatus, country shares, most important machinery supplier countries incl. goods shares, EU exports

Development of an AI-based tool for component design

Radical product and software innovations present many opportunities as well as risks and challenges for companies.

Curious about the state Hermes cover

Hermes Cover is an instrument of state foreign trade promotion. The range of cover extends along the entire value chain.

Help measure globalization!

The statistical offices of the Federal Government and the Länder are currently conducting a voluntary survey on global value chains on behalf of the Federal Ministry for Economic Affairs and Energy (BMWi). The survey takes place in several countries of the European Union and will contribute to a better understanding of globalization. The VDMA hopes for your support.

Digital Product Development - Success factors for product development in a digital world

The soon-to-be-launched study "Digital Product Development" aims to identify successful ways for digital collaboration in engineering. The VDMA will accompany this study as an associated partner.

Raw materials and intermediate products - shortages in the supply chains

Shortages and rising prices of intermediate products are a well-known phenomenon that is regularly observed in the upswing following a sharp downturn. In 2021, however, this effect is more pronounced than after previous crises.

First amendment to the SARS-CoV-2 occupational health and safety regulation

On 09 September 2021, the 1st Amendment to the SARS-CoV-2 Occupational Health and Safety Regulation was published in the Joint Ministerial Gazette and automatically came into force on the following day.

Economic bulletin international

Shortages of components and raw materials have worsened and are partially limiting production growth in the mechanical engineering sector.

Things to know for travellers to Saudi Arabia

Where do Saudi travellers need to register, how does the app work, what to look out for?

Raw material information service non-ferrous metals

Monthly tracking of the market development of valve-relevant raw materials with a focus on non-ferrous metals.

Global chemical economy picks up speed

The VDMA informs its members twice a year about the development of the chemical industry in Brazil, China, France, South Korea, Russia, Turkey, USA and the United Kingdom.

Process Technology: Exports - Monthly update

With a monthly update, which is exclusively available for download to VDMA member companies, we inform you promptly about the German exports of process technology.

Water and wastewater engineering: Exports - Monthly update

With a monthly update, which is exclusively available for download to VDMA member companies, we inform you about the German exports of water and wastewater technology in a timely manner.

Salary Report China 2021

Salary benchmarks for selected professional positions in the Chinese engineering industry - exclusively for members

Sector expert identifies business opportunities in Egypt

An industry expert of the Business Network Africa in Egypt identifies concrete business opportunities for German suppliers in the water industry.

More social media use in B2B communication

According to a recent study, the proportion of companies using social media has increased once again and now stands at around 96 percent. According to the study, LinkedIn remains the most important channel.

Mediation service of the Landesverband Mitte

At this point we would like to draw your attention once again to the use of the mediation service, which is attached to this article as a pdf download and regularly updated.

Work assignments in Norway - Is it really that complicated?

German machinery is in demand in Norway. Not surprisingly, Germany is the most important importer of machinery. But which notifications are required before employees can travel to Norway?

Facts and figures: Education and workforce in mechanical engineering

In our theme publications, you will find facts, figures and data related to vocational training, engineering courses, skilled workers, mechanical engineers and women in mechanical engineering.

Avoid delivery delays - control rising prices

Delivery delays and cost explosions in material orders do not have to be! Purchasers - with the help of other business units - have it in their own hands to master the challenges.

Mobile working and home office - what's next?

The corona pandemic has given digitization in Germany a boost and many companies have had to adapt to the new working conditions - including in the mechanical and plant engineering sector.

Biologicalization of Industry 2035 – Scenario Study Volume VII

From bionics to biointelligence – Advances in biology and its fusion with technology and IT are opening up a whole new dimension for machine makers to solve the current challenges of our time. The study shows how this can be achieved.

Process Engineering: Price indices - Monthly update

With a monthly update, which is exclusively available for download to VDMA member companies, we inform you about the development of the price indices for goods in the field of process engineering.

Business cycle risks due to shortages and the Delta variant

Demand for capital goods remains robust. However, shortages of materials are hampering the progress of orders to varying degrees.

Repurposing Of Materials And Commodities

The Printing and Paper Technology Association is consulting its member companies on the topic of circular economy. In the opening interview, Dr Markus Heering, Managing Director of the association, provides some initial answers.

11th VDMA Flash Survey - Results

Due to bottlenecks in the supply of primary products, supply chains in the mechanical engineering sector are coming under increasing pressure. Nevertheless, prospects are positive - many companies expect turnover to grow in both 2021 and 2022.

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Beschreibung

DLG and VDMA optimistic about Agritechnica 2022

High-ranking representatives of DLG, VDMA and the agricultural machinery industry sounded out the current status of the organisation and content of Agritechnica 2022 at the trade fair advisory board on Tuesday morning.

Study "Progressive Measuring and Testing Technology

Results of the study to be presented at CERN in Geneva in autumn

Length Measurement Technology - General assembly

05. November 2021 in Frankfurt

An extension of the EU taxonomy is counterproductive and goes too far

Regarding the considerations of the EU Commission to extend the scope of the EU taxonomy, VDMA Managing Director Thilo Brodtmann says: "The taxonomy should create incentives to invest in sustainable technologies and not stigmatize certain technologies as harmful."

Process Engineering: Order Intake & Sales July 2021

Both new orders and revenue in Process Engineering are up around 20 percent in July 2021 compared to the same month last year.

Startup solutions for mechanical engineering

Bringing startups and mechanical engineering together - with a focus on problems and topics. This is the objective of the web seminar series "Startup solutions for mechanical engineering" by ProduktionNRW and Startup-Machine.

Startup-Award Maschinenbau-Gipfel 2021

Future startup wanted: At the industry's top get-together, VDMA Startup Machine and Produktion once again honors the startup with the greatest potential for mechanical engineering.

VDMA Business Report Power Transmission Engineering

The digital business report reflects the variety of products and services offered by the association as well as its work results of the last four years.

Tight or slack - sailing successfully through crises

A crisis shows which companies are capable of finding answers to difficult challenges. The means of leadership to choose from are: stringent instructions from individuals or the power of self-organised teams.

Lack of transport permits slows wind energy expansion

Germany is threatening to miss its climate targets. The energy turnaround in Germany can only succeed if the projects are carried out smoothly. The transport of the turbines is an essential key to this.

Developments in battery recycling open up new market segment

VDMA publishes brochure on battery recycling

To the point

To the point

Auf den Punkt Zitat Business Strategies

VDMA

"Digitalization is an important building block for the mechanical engineering industry in establishing resilience against crises."

VDMA
Prof. Claus Oetter, Deputy Chairman VDMA Software and Digitalization

Auf den Punkt Zahl Business Strategies

25

percent of German companies

see a significant need for improvement in their current status of digitization activities.

Source: VDMA Studie „Führung und Innovation in Zeiten der Digitalisierung“

Auf den Punkt Zusammenfassung Business Strategien

Summary
3 Operational categories in marketing controlling
  • Effectiveness: Indicator of success that records new and existing customers reached by all marketing campaigns.
  • Efficiency: helps evaluate what reach is achievable with which financial marketing resources
  • Customer satisfaction & comparative analysis: evaluating customer loyalty and market presence compared to competitors

VDMA Focus-Topic

VDMA Focus-Topic

Fokus-Themen Teaser

Our topics slider 1

Climate-Neutral Production

Our topics slider 1

Europe and China

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Other VDMA Services
Job description made easy
Job description, classification, career and competencies made easy - access HR Online Manager for 4 weeks free of charge.

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VDMA Excel calculation for forecasting life cycle costs
Life cycle costing (LCC) is very much in vogue, because it allows us to assess the value of "Made in Germany" in monetary terms. For this reason, more and more mechanical engineering customers are inquiring with their suppliers about the follow-up costs of their investment.
Checklist Safety for Service Missions during the Pandemic
Our checklist will help you increase the safety of service staff during urgently needed field work assignments. It provides references to useful sources of information and offers a basis for WEB experience exchanges among VDMA divisions.
Fitness check - where does your company stand compared to the best in the industry?
Do you know how well your company compares to the best in the industry? Find out: on our "Fitness Checks" platform, you can use the online assessment tool to measure and compare your performance currently in the areas of service, quality management and innovation & quality using topic-specific success criteria.
Incoterms 2020
In September 2019, the new Incoterms 2020 were published by the International Chamber of Commerce (ICC). The 11 trade clauses govern the transfer of risks and costs in sales contracts.
Investment calculator 4.0
The model-based online tool "Investment Calculator 4.0" and the accompanying guide offer you valuable support in the economic evaluation of digitization projects.
Salary survey
The VDMA salary study shows what engineers and IT specialists earn in a medium-sized company and provides, among other things, approaches for company-specific salary benchmarking.

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Overview Liquidity Support
In challenging times, companies rely on sufficient liquidity. In our overview, we have compiled various instruments, programs and information for you.
Startup Radar Dashboard - Find startups for mechanical engineering online
Discover startup contacts and trends for mechanical engineering worldwide?! The new digital startup search platform helps to find suitable partners.
Peacoq trend radar platform - exploring trends for mechanical engineering online
The VDMA Future Business Trendradar has reached the next level: All content is now digital - making it more accessible for research, display and customization.

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Largest industry network in Europe

Around 3,300 primarily medium-sized member companies in the capital goods industry make the VDMA the largest industrial association in Europe and the most important network organization in the industry.

Strong representation of interests

The VDMA is the most important voice of the mechanical and plant engineering industry. It represents the common economic, technical and scientific interests of the industry in Germany and around the world.

A wide range of services

More than 500 VDMA employees worldwide support you with practical services to make the right decisions in your company - along the entire value chain.