Personnel Marketing & Recruitment - vdma.org

Job advertisements remain a key element of successful recruitment. Artificial intelligence (AI) can be used to make job advertisements more target group-oriented and effective.

A survey of around 550 companies shows: 62 percent of companies offer dual studies - and benefit from them. This is because most of the junior staff stay with the company that trains them.

Through the transfer of technology and knowledge, students receive practical training and companies can retain skilled workers. SMEs should be supported in cooperations in university teaching.

Many young people in the transition period between school and work are suitable for training. Targeted support could attract them to careers in mechanical engineering.

How can we get young people interested in technology and thus in technical training occupations and degree programmes? How can we counteract the shortage of young talent?

Professional and personalised application management still has plenty of room for improvement in many cases. Low-threshold application processes (such as via WhatsApp) are an interesting new development.

Have you found a job ad that interests you?

A well-retained, motivated and productive workforce also strengthens the company's image. It helps to avoid high fluctuation costs and secures expertise.

Job adverts are the first point of contact with potential applicants. What you should pay particular attention to with service technicians.

What solutions do SMEs find to deal with the high salary expectations of young professionals? Practical report from a VDMA Erfa.

How do employers become successful brands? Why is a strong employer brand important for attracting - and retaining - skilled workers?

The shortage of skilled workers is becoming increasingly urgent. In-company further training and qualification of the company's own workforce can be decisive building blocks in keeping a company competitive.

Demographic change, a shortage of skilled workers, unfilled training positions - these are often prevalent issues in Germany when it comes to recruiting employees. But what is it like in other countries? We asked around locally.

A Forsa survey provides surprising insights into the priorities of German employees. The 4-day week is far behind in terms of importance.

Salaries continue to play a central role in personnel development - the new VDMA Salary Study 2023/2024 presents salaries in 160 positions tailored to the mechanical engineering sector.

The shortage of skilled workers, increasing innovative strength and passing on know-how and tradition are just some of the reasons why new approaches to recruiting young trainees are necessary.

On the occasion of a qualitative study on female engineers in mechanical and plant engineering conducted by RWTH Aachen University on behalf of the IMPULS Foundation in 2023, the participants exchanged views in an interactive workshop on June 3, 2024.

Qualified, ready to work and willing to travel - these are the qualities that desired personnel for service and sales need to have. On the other hand, there are absences lasting several days, low predictability and short-term assignments.

STEM professions are still predominantly male-dominated. In this virtual workshop, companies discussed specific measures to attract more women to engineering positions.

The VDMA salary survey provides a detailed overview of the status quo regarding the salaries of a good 160 typical positions in our industry.

Due to the authentic approach, many companies rely on their own trainees to reach pupils when recruiting young talent. The VDMA offers the right virtual training for your technical trainees.

Are you already using the new young talent portal of the VDMA? Here, young people are inspired for mechanical and plant engineering, informed about career opportunities and directly provided with suitable jobs. Attractive benefits are also waiting for VDMA members.

Parents continue to have an influence on the career orientation of their own children. In order to recruit young people for the mechanical engineering sector, parents must therefore be involved at an early stage.

To meet the demand for highly qualified specialists at an early stage, some companies in the mechanical and plant engineering sector are cooperating with universities - the possibilities are diverse.

The exhibitors and Geoplan GmbH as the organiser rate the course of this year's steinexpo from 23-26 August as extremely successful.

The shortage of skilled workers is back and leads to production bottlenecks in the mechanical and plant engineering industry. Many companies are asking themselves how to attract qualified employees and retain them in the long term.

How the market for candidates is changing, why companies have long since ceased to have a choice and why hurdles urgently need to be removed.

Technical professions are still strongly male-dominated. In view of the shortage of skilled workers, many companies are asking themselves how more women can be recruited and retained for technical professions.

"Mobile working abroad" has become a top issue for companies that want to be attractive to qualified specialists and managers who live outside Germany. But what needs to be taken into account?

The information portal for foreign professional qualifications (BQ-Portal) bundles all relevant information on foreign professional qualifications and vocational training systems on one platform.

The network of the Federal Employment Agency also plays a central role in the placement of skilled workers from abroad.

The shortage of skilled workers is coming to a head, the labor market has turned. Demographics, digitalization, democratization and decentralization also pose challenges for companies in this area.

How are the pandemic, demographics and more affecting employee retention in our industry? What are suspected causes?

The future is uncertain? The future personnel requirements in the company do not have to be. The new IT tool PYTHIA Automotive supports small and medium-sized companies and is also suitable for planning novices.

Digitization and changing market conditions are causing recruitment channels to change. In this article you will find some highlights from theory and practice.

Employer branding has an internal and external impact. Developing values and culture is therefore doubly useful. 5 questions and answers about employer branding can be found here.

The current personnel and salary survey tracks salary development, recruitment, employee retention and personnel trends in China among VDMA member companies in 2021.

The expansion of the training premium is an encouraging signal for more companies to train many young people despite the Corona pandemic. The VDMA points out that vocational orientation in schools and career guidance by employment agencies in particular should be intensified in order to strengthen vocational training.

Today, technical knowledge is a fundamental part of general education. However, a comprehensive analysis of the curricula at general education schools carried out by the VDMA in all German states shows: The vast majority of young people can graduate from school without ever coming into contact with designated technology education. On this page you will find all the results of the individual federal states, the state comparison in the compendium as well as other useful press information.

How can school leavers be attracted to mechanical engineering? On this page you will find useful information, ideas, studies and helpful VDMA offers for members.

Send us your video of a trainee project and win a Reaction video with exciting, wide-reaching YouTubers.

Learn from each other, exchange industry-specific experiences, inform yourself about topics relevant to mechanical engineering: When and where? Here you will find all event dates at a glance.

Recruiting despite contact restrictions - no easy task. Use TALENTMASCHINE - the young talent portal for mechanical engineering with integrated job exchange. VDMA members save time and money.

Mechanical engineering offers young professionals many attractive jobs and career development opportunities. The VDMA has started a video series with member companies - Part 4: Florian Schlund and Jonathan Krauß, MBFZ toolcraft GmbH

This is shown by the results of a recent quick survey among members of the VDMA on recruitment needs and the recruitment of young people in times of corona.

Mechanical engineering offers young professionals many attractive jobs and career development opportunities. The VDMA has started a video series with member companies - part 3: Jan Vogt, HAHN Automation.

Using influencers to recruit young people - but how? The VDMA is currently gathering initial experience with its YouTube campaign.

Today, technical knowledge is a fundamental component of general education. However, a comprehensive analysis of the curricula at general schools, which the VDMA has carried out in all the federal states, shows that the curricula of general education are not the same: The vast majority of young people can finish school without ever coming into contact with a proven technical education.

Thuringia places more emphasis than other federal states on technical education at general secondary schools. That pays off: Thuringia ranks 3rd in the VDMA's curriculum analysis.

Saxony-Anhalt is the only federal state to offer an independent subject "technology" in all secondary general education school types. This is a big plus in the VDMA's nationwide curriculum analysis and means second place in a comparison of federal states.