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VDMA Young Talent Campaign TALENTMASCHINE

The mechanical and plant engineering industry is already doing a lot to recruit young talent...

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...but there is just not enough talk about it. We know of many good examples of members and universities that cooperate with schools in their region, offer open days, give interns their first career insights and much more. The commitment is diverse, we want to strengthen it, bundle it and make it visible with the VDMA young talent campaign. To do this, we want to launch a communicative wave and send standardized, targeted messages.

Together, we can strengthen the image of our professions in mechanical and plant engineering among young people and parents. On this page you can find out how you can get involved without much effort and which support the VDMA offers when it comes to recruiting young people. Join us!

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What's it about?TIPP
  • The VDMA young talent campaign
The shortage of young talent in technical professions is one of the top challenges facing our industry. This is why the VDMA is launching a new campaign for more young technical talent.

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Nachwuchskampagne Video Brodtmann

From our articles

From our articles
"Weeks of Technology" send a strong signal for recruiting young talent

For six weeks, the focus was on young people, their prospects and mechanical engineering throughout Germany. Several thousand offers for young talent at 407 company and university locations are proof of the success.

Shortage of young talent continues - VDMA launches "Weeks of Technology"

Many companies are still facing bottlenecks in the recruitment of young talent. The VDMA is therefore launching the "Weeks of Technology" together with its members and universities.

The parents' evening - a key to attracting technical talents

DescriptionIf done well and in an interesting way, addressing parents in a targeted manner can make an important contribution to securing the next generation of skilled workers in the long term.

HAWE Hydraulik: Young talents in mechanical engineering

In episode 7 of the video series "Mechanical Engineering meets Young Professionals", Miriam Härter and Florian Frühbeis from HAWE Hydraulik SE present their tasks at the plant in Freising.

Potential in the transition area: opportunities for young talent and companies

Many young people in the transition period between school and work are suitable for training. Targeted support could attract them to careers in mechanical engineering.

Weeks of Technology 2025 - Together for more young talent

With a large number of offers for career and study orientation, we want to drum up support for technical professions throughout the country. Companies, universities and the VDMA are joining forces for this. Get involved!

Our mobilization package for universities

In our mobilization package put together for you, you will find useful information, tips, guidelines and links for your participation in our joint young talent campaign.

"Too many training places remain unfilled"

Only half of all mechanical engineering companies are currently able to fill all apprenticeship positions. Many companies would like to train more people, but there is a lack of qualified applicants.

Exciting insights and forward-looking topics

At the board meeting of the VDMA LV BaWü, the board members were given an insight into the state-of-the-art production processes at TRUMPF and dealt intensively with forward-looking topics

Video message on the campaign (long version)

Why is it important to jointly create a communicative wave and draw attention to our industry and its attractiveness as an employer with uniform messages? Mr. Brodtmann provides the right answers.

Our mobilization package for you

In our mobilization package put together for you, you will find useful information, tips, guidelines and links for your participation in our joint young talent campaign and your day-to-day business in recruiting young talent.

How you can take part

The VDMA Young Talent Campaign aims to counteract the shortage of skilled workers in mechanical and plant engineering and to inspire young talent for technical professions. Show your colors. The campaign will only be a success if you get involved.

Video campaign "Role models for a career with technology"

The baby boomers will soon be retiring and there is a great need for young talent. The VDMA is launching a powerful campaign to get young people interested in technical professions. Your help is crucial to get such a wave rolling!

Messages that appeal to young people

In an agile development process, we investigated which criteria are most important to young people when choosing their future profession. The results are surprising.

Trainee training: Virtual training program

Due to the authentic approach, many companies rely on their own trainees to reach pupils when recruiting young talent. The VDMA offers the right virtual training for your technical trainees.

TALENTMASCHINE.de: Online job exchange for the next generation

Are you already using the new young talent portal of the VDMA? Here, young people are inspired for mechanical and plant engineering, informed about career opportunities and directly provided with suitable jobs. Attractive benefits are also waiting for VDMA members.

Talents wanted - recruiting young professionals

They are considered to be particularly demanding and at the same time they can choose their jobs: Companies supposedly have to roll out the red carpet for the young professionals of the so-called Generation-Z. But as is so often the case, cliché and reality differ considerably. Recruiting young talent has not become easier for industrial companies in the digital age. But with a little courage and creativity, Generation-Z can also be reached well. 

Messages from young people for young people

Role model videos: young people promote their jobs (activate subtitle function of YouTube if necessary)

Role model videos: young people promote their jobs (activate subtitle function of YouTube if necessary)
Julia introduces herself (Industrial engineer)
Personal development is particularly important to Julia. That's why she's studying industrial engineering on a dual course at Homag GmbH. Here she tells us what else she likes about her studies.
Mechanical engineering, of course!
Many good arguments for mechanical engineering. The apprentices from Gebtriebebau Nord with a creative approach.
Why technical training?
What do you do as a technology apprentice, what do the young people like about it? Dominik, Marlon and Simon tell us.
Engineering, of course!
Why do engineers sometimes freak out but love their work? Two nice colleagues from Invent provide insights.
Mechanical engineering, of course - PART 2!
Because it was so nice, here is part 2 from the trainees at Getriebebau Nord.
Why a dual study program in technology?
What do you do on the dual technology degree course, is it fun at all? Definitely! Marlon and Simon from Manz AG provide some insights.

Good-Practice-Collection

Good-Practice-Collection

Best practices in youth work

The VDMA collects best practices of youth work - and everyone benefits from them. How do others do it? What is the relationship between costs and benefits? Important questions when it comes to making attractive offers to the target group and offering insights into operational reality.

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