Events and trade fairs - vdma.org

1.  Welcome and introduction to the topic

Dr. Astrid Engels, VDMA Baden-Württemberg, Stuttgart

2.  Mood among the participants

3.  Focus on geopolitics

Dr. Cora Francisca Jungbluth, Senior Expert China and Asia-Pacific,
Bertelsmann Foundation, Gütersloh

4.  China Going Global - Impact on the mechanical engineering industry

Oliver Wack, East and South Asia, Trade Policy, VDMA Foreign Trade, Frankfurt a. M.

5.  Lunch together

with parallel theme tables:

- Export control with attorney Klaus Friedrich, VDMA Foreign Trade, Frankfurt a. M.
- EU trade instruments with Niels Karssen, VDMA European Office, Brussels

6.  Workshop:

Dealing with Chinese competitors: Problem recognized - How to react?
1. How do I reduce the price gap to Chinese competitors?
2. How do I maintain my technology leadership?
3. How do I remain competitive with my product portfolio? What changes are necessary?
4. How do I secure or optimize my lead in after-sales service?
Presentation of the results and discussion
Moderation: Yvonne Heidler, VDMA Foreign Trade, Frankfurt a.M.

7.  Coffee break

8.  Brief reports from the field on current dealings in and with China

- Dr. Mathias Klein, CSO, EMAG Group, Salach
- Marcel Kiessling, Managing Director Sales and Service, Gerhard Schubert GmbH, Crailsheim

9.  Moderated discussion round: Making business models future-proof

with Dr. Cora Francisca Jungbluth, Oliver Wack, Dr. Mathias Klein and Marcel Kiessling

10.  Summary and end of the event