Expertenthemenbeschreibung Business Development

Business Development

The expert page Business Development informs about marketing- and product-driven market penetration or business field expansion. Within the VDMA the topic is dealt in an interdisciplinary way as well as in the member companies.

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The permanent establishment is a tax fiction that can quickly become complex in its handling. Despite the fact that it is not legally independent, it triggers registration and tax declaration obligations in the source country, for example. The various information is intended to provide a practical, clear introduction to this complex topic.

Accordingly, the editorial gives you an overview of the respective divisions that can support you in your challenges.

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In parts of the mechanical engineering industry, business development is seen as the savior when it comes to commercially developing and successfully marketing diversified product groups. However, due to the high personnel expenditure, fields of action must be prioritized.

From our content

From our content
Slight increase in global machinery industry feasible despite risks

Global machinery turnover is expected to grow by 1% in real terms in 2025 compared with the previous year, with significant differences in regional dynamics.

High costs and bureaucracy hamper competitiveness

EU machinery and equipment manufacturing companies currently rate their competitive position as worse than the long-term average. This is particularly true to companies based in Germany.

Technology and knowledge transfer with innovation2business.nrw

The innvotion2business.nrw project, funded by the state of North Rhine-Westphalia, helps companies to identify suitable technologies and cooperation partners.

Production as a Service: Promoting Growth through Asset Sharing

Sharing production resources with other partners offers opportunities for manufacturers and users at the same time. The IMPULS Foundation published the study "Production as a Service" on this topic.

Global machinery turnover in 2022: New record level

In 2022, machinery and equipment sold worldwide was worth almost 3.4 trillion euros. In euro terms, this is around 12 percent more than a year earlier. In the TOP 10 country ranking, there were changes from seventh place onwards.

Machinery sales close to 3 trillion euros for the first time

The global mechanical and plant engineering industry reached a new record high in 2021. In euro terms, around 15% more machines were sold than in the previous year. China cracked the 1 trillion euro mark.

Business Transformation - The Opportunity for Machinery and Plant Engineering

The publication provides industrial SMEs with practical guidance for the successful development of an individual strategy and roadmap for holistic digitization.

Future Business Summit at CERN: "The largest machine in the world"

The exclusive follow-up event to our sixth Future Business Summit took place live in Geneva and brought the future to life. Photos, video interviews and presentations are available now.

CIS-Insights: News from Eastern Europe and Central Asia

Current information, analyses and events on the markets of Eastern Europe and Central Asia in the VDMA Foreign Trade newsletter.

Business Development - the commercial jack-of-all-trades?

In parts of the mechanical engineering industry, business development is seen as the savior when it comes to commercially developing and successfully marketing diversified product groups. However, due to the high personnel costs involved, areas for action need to be prioritized.

Well informed: VDMA Newsletter Western Europe and EU

The VDMA Foreign Trade team keeps an eye on business opportunities in Western Europe/EU and Southeast Europe.

Business cycle risks due to shortages and the Delta variant

Demand for capital goods remains robust. However, shortages of materials are hampering the progress of orders to varying degrees.

Capital spending recovers

The EU Commission forecasts 9 percent price-adjusted growth in investment in machinery and equipment in 2021 and another 7 percent in 2022.

The right wave - how innovation can succeed

Profitable innovation opportunities are like waves. You don't find them on every beach and in every weather. If you want to ride big waves, you have to be able to wait for the right moment.

Online Library Digitalization & Industrie 4.0

The VDMA accompanies and supports its members on the way to Industrie 4.0. Here you will find an overview of the current publications on the topic.

What does materiality or materiality analysis mean

The principle of materiality (also: materiality) originates from Anglo-American accounting

Recovery after the Corona shock

The EU Commission forecasts an 8 percent growth in investment in machinery and equipment in 2021 and another 6 percent in 2022.

Business Administration and Corporate Governance Committee

Next year, the Business Administration and Corporate Management Committee (BwU) will celebrate its 65th anniversary. We would like to take this opportunity to raise awareness of this body and its work for its members.

Working Capital Management - The way to more liquidity

Companies tie up too much capital in working capital - money they need for growth and investment.

Foresight as corporate strategy

Managing the future is a core topic in strategy and innovation processes, especially in the machinery industry. VDMA Corporate Foresight has been offering help since 2006, from methods to best practices.

Important questions on this topic

Important questions on this topic

To the point

To the point

Auf den Punkt Zitat Business Development

"For successful commercialization, defining customer value and a well thought-out use case are just as important as the right pricing and market approach strategy."

Bianca Illner, Head of VDMA Business Advisory

Auf den Punkt Zahl Business Development

30

percent

of German mechanical engineering companies have established a business development position in the last five years.

Source: VDMA

Auf den Punkt Zusammenfassung Business Developent

Summary
VDMA Benchmarks Distribution
  • The collection of CRM data in sales departments has increased.
  • However, the data is still insufficiently used for analyses.
  • As a result, considerable sales potential remains untapped.

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